The Story So Far



It began over a phone call between two friends, one in Melbourne (AUS) and the other holidaying in New York (USA). An idea was discussed, and by the time they both hung up, the 5TH was born.

The idea was (and still is) to connect and cultivate collaboration between talented people. The creative doers of this world. And what better way to connect them than via the one thing they all share: time.

So, we started making watches. Functional, physical reminders to make the most of every moment. The result was what we hoped for, but we never dreamed it could happen so fast.

The story, though, has only just begun.